DQD needed to take their ecommerce business up a notch, so they asked us to look at the overall presentation, structure, promotion and shipping functions of their site. We restructured the navigation from a confusing long list of product types to two simple main options - product type and product use - with subcategories below. This allowed customers who were familiar with the product line to shop by type, while others could browse the uses. These uses also serve as individual landing pages for advertising directly to a customer segment. We implemented a shipping platform to make fulfilling orders quick and painless as well as added an email marketing sign up option to keep connected with potential customers.