Nemo Arms is a firearms manufacturer who moved thier business to Idaho and wanted to refresh their brand to match their high-end product line, however they had also purchased a mid-tear brand and needed help determining how to combine or market to customers in those different price points.
We did a full brand audit and determined it would best to break the product line into 2 segments: Signature (high-end) and Builder Series (mid-tear). We defined a market strategy including visual identity, brand tone, customer user journeys, and marketing channels to maximize the brand exposure and appeal.
The logo got a refresh with strong lines, a nod to the military, and a look of high-quality precision. We also created a "tri-lug" icon used on branded gear and social media which is symbolic of a propriatery bolt end design in their product.

We handled several campaigns for NEMO including promotional campaigns as well as a broad campaign that could not only help with brand awareness, but also provide an umbrella for use-case and product specific advertising. #NemoExperience - The concept is based on the company's tag line "Redefining Your Shooting Experience" and is truely a differentiator for their product.

Part of our marketing strategy is to increase the outreach and top-of-mind awareness through a consistent monthly email marketing newsletter as well as blog posts on the website to improve SEO on the website.

NEMO had an existing website when we came on board, but we optimized several areas for better User Experience and as part of the overall marketing strategy.
We created landing pages for campaigns and influencers. We updating the product category pages to be used as a landing page when advertising a specific product line and enhanced the navigation and filter options based on how customers search for products. We also created a dealer map to promote the sale at our resellers as people shopped the site.

Since NEMO expanded their product portfolio to include a Signature Series and a Builder Series, the retail pacakaging needed to make this clear to shoppers. We created a system and several package options that could be utilized efficiently across multiple products.

We created several print ads and maintain NEMO's "in-box" brochure that gives ecommerce customers a quick view of the entrie product line and any new products. We also maintain a product catalog with the entire product line which is used at events and meetings with distributors and resellers.

With various meetings and need for sales training, we created a PowerPoint template and a base sales presentation that the sales team could use to promote and train new resellers on the product.

When people spend a lot of money on a high-quality product, they want to show it off and promote the brand, so we created and manage several branded items sold on the website.