2A Armament
Logo & Brand Identity
The logo and brand identity developed for 2A Armament was designed to take on military feel. The stencil style lettering and green/tan color palette are symbolic of military asthetic.
Advertising & Product Marketing
We consulted with 2A and suggested cost effective product spec rack cards vs. full size product flyers. We created a template for these so new products could be launched quickly. We also created several ads with a "Light on Weight. Heavy on Quality." tag line to promote the key differentiator their product had.
Catalog Design
2A Armament needed a coprehensive catalog that displayed their growing product line, manufacturing capabilities, and corporate information. We were able to take a few custom photos for this catalog, but had to find a creative way to work around having a mix of product images on white background vs. cement background.
Retail Packaging
2A Armamemt needed a variety of different packaging options. We created clamshell inserts, boxes, and hang card inserts - managing UPCs and printing as needed.