We went through an extensive audit of the industry as we developed the logo and branding for Inoculum.
We loved the multiple meanings found in the name Inoculum and we researched different concepts that embodied being inoculated, attacked or struck.
A strong, precise typeface and stingray piercing into the name provides a simple yet memorable mark for the brand.
We also helped Inoculum with basic branded package including business cards, social avatar and email signature assets.